Audience Research Results

Results from audience research investigation

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Evaluation- Question 3 Audience feedback

Doc 1

Initial ideas for Digipack (Back Cover)

Initial Ideas for Back Cover Digipack

Initial Ideas for Digipack (Inserts)

Initial Ideas for Inserts Digipack

Initial Ideas for Digipack (Front Cover)

Initial Ideas for Digipack

The Prodigy; The Omen CD cover analysis

This album cover is for The Prodigy; The Omen 2009. The Prodigy are an electronica band, with a very successful reputation within the music industry as a hardcore sound and image, that rebels against the norm and takes a strange approach to imagery and style.

The imagery chosen for this cover, works with the film "the omen" where a child is an evil possesed demon. The girl with long blonde hair and holding her skirt playfully gives the idea that the girl is innocent, but this is juxtaposed with the black insect covered dress and darkened eyes and mouth. By playing with the dog, and holding it at the back of its neck, is understood that the dog is hers, and is under her control. At the same time, the dog and the girl both lookin in the same direction, with the dog eager to chase what ever it is that it is looking at, and on her demand, it will go. The dog also has whitened out eyes, giving the effect of being under a spell or power, most probably the girl.

The black and white of the girl and dog, is like that of an old photo or film, slightly pixelated, adding to the darkness of the image and creating a stronger comparison between dark and light. Thereore making the dark areas seem more prominant.

The background of the image itself adds a luminous green colour creating a pentagram of protection( an old witchcraft image) which is very common within scary movies, and intending that this protection will be needed. The imagery is very creepy, working with the brand that the band have created, working with the unexpected and weird.
The imagery works well with the contents of the lyrics on the album, with the title song "Omen" using the original soundtrack from the film "The Omen". So stong links between music and imagery can be made.
The name of the album is to be found on the chest of the dog, in the same luminous green that in the imagery in the background. The "omen" is placed there to make the link between the characters and the title, showing that they are possesed. The font chosen for "omen" is messy and sloppy. A very informal style, in capitals showing that it is still important text. The arrows pointing around the word are pointing towards the characters and aways from the word, saying that it can possess anything.
"The prodigy" is placed in the top left corner of the image written in a bold white, more formal font than "omen" showing that it is more important and dominance on the page also allowing tit to be easily seen. The "The" in the title is kept smaller as it is less important within the title as "prodigy" therefore more focus is made on it. The lighting bolt type font is a representation of the edgy style of the band.
Overall, the cover is very successful within the target audience, which will help me when planning my own covers. It is clear that a link between the songs and imagery should be made and the attitudes that the cover gives off.

First Draft Ideas for Digipack *Revised*

First Draft Ideas for Digipack

Insert Right

Insert Left

Front Cover

Back Cover


The images above of my digipack are my first drafts and what I have designed so far, although there are some weaknesses with some of images, and I am currently making improvements to my Digipack.

The Front Cover

I am undecided whether the font used is bold enough for the front cover of a CD and it is fundemental for my design, for the band title and album title to stand out clear, so the audience are drawn to both the title and the design itself. Also the colours used in the titles don't stand out enough, apart from the top title which is 65% grey and stands out against the mask background, when making my improvements I will test using all one colour to see if it looks more effective.

The Back Cover

The back cover I believe has less improvements to be made, I will need to put some legal print in the bottom left hand corner to make the cover look as professional as possible, apart from that I am content with the design and feel little change is needed.

Insert Left

The only improvements I will be looking to make is creating a stronger Polaroid template, with the aim to make my image look more realistic as a Polaroid photo. Also maybe using a clearer, bolder font for the caption under the picture, the affect I was trying to achieve is the font looking like it was handwritten with a marker pen.

Insert Right

All the improvements I am looking to make on the Insert left, I will be looking to make for this insert as they have a lot fundemental similarities. Also the image of the mask I merged with the Polaroid template is slightly out of focus and this will affect the professional look I am trying to achieve, to improve this cover I take another photo using the same ghostly effect with artificial light, but this time make sure it is in focus.