Prodigy- Take me to the Hospital
This is the third release from prodigy’s new album invaders must die and I will be analyzing the representation of the band in this video. The video take me to the hospital by the prodigy represents the group as dark, aggressive and rebellious. Prodigy have always been known for being a bit different in their image and there style of music, mixing their 1970’s punk-style dress codes and attitudes with a more modern style of electronica-punk music which has put them in some what of a league of their own with few bands in the genre being able to replicate their overwhelming success.
In this section I will be explaining my reasons behind describing The Prodigy as “Dark”. The setting of the music video in parts is a derelict mental hospital, which is rundown and gives an unwelcoming sense to the audience. The lighting in the video also helps create a dark atmosphere, with the only light in the video coming from unnatural light in the form of strobe and full beam lights. Also the description of “Dark” fits in with their lyrics; with one in particular that stands out “along came a spider he was creepy like Dracula”. Also there are a number of people with creepy bear masks and black hoodies, the majority with their hoods up which is associated with threatening behavior, they are also portrayed in a dark menacing way with an example being a shot of their shadows on a wall as a group runs past.
I also described the prodigy as being
An interesting music video but you needed to identify generic codes and conventions here as this music video strongly represents heavy metal. It would've been useful to investigate how the director utilises, develops or challenges the blue print for the heavy metal genre.
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